The Absolute Run™ 2025 New Product Launch Event concluded successfully this morning. Hosted at the distinctive Phonograph Café, invited Runner members of Absolute Run Club enjoyed fragrant coffee while listening to vintage music boxes and phonographs with a century of history.

Absolute Run™ provided a detailed introduction to this year’s SS (Spring-Summer) collection of new running gear. Covering everything from the development of the FREE BRIM elastic curved visor design and the R&D of Gulziba professional merino wool sportswear fabric technology, to the focus on special-post and disabled runners, as well as the application of degradable eco-friendly materials — the brand shared numerous design details and interesting stories. This gave everyone a deeper and more direct understanding of Absolute Run™’s product development philosophy and social responsibility.

Among the many new running gear items, the long-awaited running cap made of Gulziba Fabric ultra-light merino wool and the 15.5-micron extra-fine merino wool T-shirt stole the show. Attending Runners tried on the products one after another. In particular, the new short-sleeve T-shirt featuring the WOOL SAUNA™ merino wool post-treatment technology allowed Runners to truly experience unparalleled comfort the moment they put it on!